The LisBono group

Creative Research for the benefit of Save the Children

 

Participating agencies and researchers

SWEDEN

Henrik Hall founded JUV in 1997 after finishing a Bachelors Degree in Business Administration. Henrik has taken ESOMAR and MRS courses in qualitative method and is a frequent visitor of ESOMAR and MRS conferences as well as all kinds of market research seminars in Sweden. The bulk of JUV:s work has been in quantitative research, with Jšnkšping International Business School as the largest customer, but the reference list also includes qualitative interviewing and analysis for various local companies and public bodies.
Henrik runs the online newsservice smrn.org together with two friends.
Read more about JUV at www.juv.nu.

 CAMEROON


Cible was founded in1987, has its head office in Douala, Cameroun and conducts a large variety of both quantitative and qualitative research. Marie Florence Madom has been with the qualitative department at Cible for three years after finishing a four year university education in management in Benin. More information about Cible here.

VENEZUELA


Luisa Mercedes Ravelo is the president of "Request Investigación de Mercado", a marketing research company based in Venezuela. Her main area of expertise is strategic branding. She received her BS in Chemistry from Universidad Simón Bolívar in 1981 and worked in scientific research for the following 6 years. In 1989, Luisa obtained her MBA degree from the prestigious Instituto de Estudios Superiores de Admistración "IESA" in Caracas. She initiated then a career in Marketing Research working for companies like StatMark, McCann Erickson and Datos Information Resources, today Nielsen Venezuela. This successful career finally led in 1999 to the founding of her own company "Request Investigación de Mercado". During her career, Luisa has worked in a diversity of quantitative and qualitative studies involving strategic branding, concept and products tests, life styles and advertising research. Luisa has been constantly participating in training workshops, including multivariate analysis, ethnography and semiotics. Since year 2000, Luisa has been teaching Marketing Research to Graduate Students at IESA and at Universidad Metropolitana in both Graduate and Undergraduate Business Schools. Clients include local and global companies like: Coca-Cola, Motorola, Globe Scan Inc., IFOP Latam, Market Analysis, World Bank, Boeringher, among others. Her extra curricular activities and hobbies include marathon running and sports.
In January, 2006, Luisa was appointed ESOMAR representative for Venezuela.

Research progress

March 5-11, 2006: Henrik visits Cameroon during data collection. A total of six focus group interviews and six in-depth interviews were performed during the week. Read Henriks description of the cameroonian education system here. Pictures from Cameroon at the bottom of this page.
April 10 2006: ESOMAR accepts our proposal to speak at the world congress in London in December. Read more at www.esomar.org. Read our proposal here.
Planning is underway for data collection in Sweden and Venezuela in May 2006.
May 2006: Focus group interviews in Jönköping, Sweden and Caracas, Venezuela. Three mini groups in Sweden and six groups in Venezuela.
June 2006: Full paper submitted to ESOMAR.
August 25 2006: PowerPoint presentation for the London congress submitted to ESOMAR.
September 11 2006: Presentation of findings to Save the Children Sweden in Stockholm.
September 12 2006: Presentation of findings to JUV customers and contacts in Jönköping, Sweden.
September 19 2006, 2pm: Presentation at ESOMAR congress in London. See www.esomar.org for more details.

Download our paper here.

Download our PowerPoint presentation here. (Large file, 10 Mb)

NB! ESOMAR has the copyright of our paper but has granted us the right to publish it on this site, for free download. Any other distribution of the paper or the presentation without the written consent of ESOMAR is strongly prohibited. If you want your friends to be able to read our paper or presentation, please advice them to visit this site. The paper and presentation is for personal use only. The PowerPoint file may not be used to present any part of the findings from this project, without the explicit consent of a member of the Lisbono group.

Sponsors

Save the Children and JUV thanks the following sponsors for making the swedish participation in the Lisbono project possible:

får framtiden att fungera - i din närmiljö

ILS

The Venezuelan sponsors are pictured in the PowerPoint file.

 

Pictures from Cameroon

One of the groups in Venezuela:
Mothers working in the formal economy (sitting) together with the students who helped Luisa with the practical work (standing)

See the PowerPoint presentation for more pictures (download it here).